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Great Northern Insulation announces partnership with Calgary-based IrisCX for new virtual estimates

May 10, 2023

Great Northern Insulation announces partnership with Calgary-based IrisCX for new virtual estimates

TORONTO – May 10, 2023 - Great Northern Insulation (GNI) is excited to announce a partnership with Calgary-based IrisCX, the smart video platform for virtual product selection, DIY setup, and support, for our virtual estimates program. This new service allows GNI to better serve our customers by providing faster and accurate quotes while reducing our carbon footprint by minimizing the need for in-person estimates.

Our partnership with IrisCX helps us achieve our core value of being Customer Obsessed by placing our customers at the center of our services, offering them the knowledge and guidance they need at their convenience. With our new virtual estimates, GNI can provide our customers with the perfect balance of digital convenience and human touch.

GNI CEO Bill Maginas said, "We recognize the opportunity to modernize the insulation industry using technology. Partnering with IrisCX aligns with our focus on digital transformation and carbon footprint reduction strategy. It allows us to use data more efficiently and reduces our cost to serve."

“GNI recognizes that consumers need to be the focus, and to achieve that, business processes must be built to better serve the customer, not the company,” says IrisCX co-founder and CEO Guillermo Salazar. “Consumers still want the knowledge and guidance an expert can provide but done at their convenience. IrisCX allows companies to do that.”

With IrisCX, GNI can now offer same-day or next-day appointments for homeowners looking to upgrade their home's insulation and reduce energy consumption. The platforms allows our consultants to view a customer’s space in real-time, ensuring accurate quotes while minimizing the need for in-person visits. This service is especially beneficial for remote customers, as some locations are up to 300 kilometers away from a GNI office.

Key benefits of using IrisCX for GNI include:

  • Competitive differentiation
  • Reduced overhead costs and environmental impact due to fewer truck rolls
  • Quote accuracy enabled by AI, augmented reality, and process automation
  • Secure, one-click customer connections without app downloads or website sign-ups
  • Onsite teams can view the project before arriving
  • Accurate and archived transcription of all estimates

Maginas adds, "We're constantly looking for ways to improve customer experience and the services we offer. IrisCX provides a dramatic improvement that benefits both us and our customers."

Book a virtual estimate with Great Northern Insulation today by clicking here.

Western Ontario

935 Keyes Drive
Woodstock, Ontario
Canada N4V 1C3

Phone: 1-800-265-1914

Fax: (519) 539-7946
TOLL FREE: 1-800-265-1914

Muskoka, Haliburton, Northern Ontario

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Barrie, Ontario
Canada L4N 9V5

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Greater Toronto Area

2 Guided Court
Etobicoke, ON
M9V 4K6

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GTA East

103 North Port Road
Port Perry, Ontario
Canada L9L 1B2

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South Central Ontario

450 Industrial Dr,
Toronto (Milton), Ontario
Canada L9T 5A6

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Eastern Ontario

1035 Moodie Dr #1,
Nepean, ON
K2R 1H4

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Niagara Region

25 Lincoln Ave
St. Catharines, ON
L2P 2C7

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Great Northern Insulation - Better Business Bureau Profile.

Homestars Best of 2021 Award

Best of 2021

HomeStars has ranked Great Northern Insulation as a company that goes above and beyond in every aspect of business for the year of 2021.

Homestars Best of 2022 Award

Best of 2022

HomeStars has ranked Great Northern Insulation as a company that goes above and beyond in every aspect of business for the year of 2022.


GNI is the Authorized & Trusted Insulation and Air Sealing Installer for Lowe’s

Trusted for Over 40 Years

Over 40 Years in Business

At GNI, we service your project with the most experienced staff in the industry. Ongoing professional development is an obsession at GNI and we will not compromise at any level to bring to our customers the very best Installers, Sales Representatives, Customer Care Personnel, Field Superintendents, Estimating and Technical Support to your project.

100% Canadian

100% Canadian

Great Northern Insulation is recognized as Canada's largest full-service insulation contractor. GNI is 100% Canadian owned, proudly serving Ontario customers since 1980.

Foam Masters

Do it right the first time
- with foam mastersTM

January, 2021 regulatory phaseout of hydrofluorocarbons (HFCs) with the introduction of WALLTITE CM01. Using hydrofluorolefins (HFOs) with lower global warming potential (GWP) compared to HFCs, WALLTITE CM01 is the next generation of spray foam insulation.



Heatlok® Soya HFOTM leverages Honeywell’s latest Solstice® Liquid Blowing Agent technology. This new hydrofluoroolefin (HFO) blowing agent is the most environmentally conscious blowing agent produced to date, with a zero ozone depletion potential (ODP) and a global warming potential (GWP) of 1, which is more than two orders of magnitude (99.9%) lower than HFCs used in this industry.


3MTM products.
Quality + Performance = Savings

3MTM energy-saving products are designed to keep warm air in, and cold air out, while keeping energy bills down. Products optimize energy efficiency in buildings and homes; improve indoor environment for occupants; and effect the reduction of seasonal energy costs. 3M products are authorized for LEED credits (Leadership in Energy/Environmental Design).

Holmes and Holmes

Holmes and Holmes


Mike Holmes and his son Mike Jr. (MJ) convert MJ’s bachelor bungalow into a two-storey home for MJ and his girlfriend Lisa. Choosing the newest materials and build techniques, the father and son team follow Mike’s famous motto – “Make it right.” The show can be watched on HGTV and DIY Network.


Enbridge Incentives

The Home Efficiency Rebate Plus program offers up to $10,000 in home reno rebates – and Great Northern Insulation can pave the way.


Great Northern Insulation proudly abides by a renovation-specific Code of Conduct set by RenoMark™.


We are Verified & Bonded by eRenovate. When you choose to proceed with our services through their platform, you receive the gaurantees set forth through their program.

As Seen on Love It or List It

The GNI crew have been featured installing insulation on Love It or List It - have you seen our logo in an episode?

Climatizer Cellulose


CLIMATIZER PLUS cellulose insulation is manufactured from a minimum of 85% locally-sourced post-consumer recycled newsprint. Non-toxic additives are applied to the uniquely fiberized paper generating a building material with superior thermal and acoustic properties, as well as exceptional resistance to fire, moisture, mould and pests.

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