Millennials Are Choosing Green Energy
October 05, 2017
When it comes to fossil fuels and green energy, the millennial generation seems to be leading the way to the future. Simply put, millennials are choosing green energy – they are shifting their thinking away from fossil fuel consumption, and moving towards green energy technologies.
Millennials have different priorities than previous generations, with higher standards for the future of energy consumption, and a view to market-based technologies that will dramatically shift from fossil fuels. Millennials are choosing green energy, even if they have to pay more.
A shift in the economy
Millennials are supportive of companies and corporations that believe in a clean energy economy – companies committed to renewable energy, reduced emissions, and LEED building standards. They care about environmental “impacts”, and therefore, millennials are choosing green energy.
Today, everyone’s lifestyle has become much more energy efficient. As a reflection, consumers, and particularly millennials, are very likely to buy energy-saving products over other options. And so, the marketplace has responded with products and services that reflect these trends.
Enough with fossil fuels
From educational institutions, to government agencies, to high-tech companies, there is more and more movement away from fossil fuel thinking toward carbon-neutral. And while these changes take time, there is definite forward motion as millennials are choosing green energy.
Business must keep up
As more and more millennials are choosing green energy, businesses in the energy sector must keep up with this environmentally conscious generation. There’s no going back - progress means creating and developing green energy solutions that will satisfy existing and future demands.
Increasing energy efficiency and decreasing greenhouse gas emissions
Making a home energy efficient and reducing energy usage is definitely “green”. However, not all energy retrofits are created equal. And just because millennials are choosing green energy, this does not mean that all companies are delivering the goods, as promised or as advertised.
Today, many companies are calling their products and/or services "green", even when there are few environmentally friendly attributes. This is referred to as "green-washing" - misleading uninformed consumers about the environmental benefits of a particular product or service.
“Green washing” can make it difficult for companies that are genuinely "green". Here, consumers must be better informed and shy away from "buzzwords" and empty promises. It’s therefore important to rely on products that are formally certified by legitimate, independent third parties To find out more about “green” home energy options, contact Great Northern Insulation directly at 1-800-265-1914, or visit the company website at www.gni.ca .