Call Now1.800.265.1914

Understanding Marketing Claims for Spray Foam Insulation

March 04, 2015

Like any other industry, marketing claims for spray foam insulation often go to the extreme. In general, product claims can be more confusing than informative. For example, what does it mean when an insulation product (or any product) is "green" or "eco-friendly" or "bio-based"? This type of terminology is more about marketing and promotion than it is about describing a product's attributes. In the end, its best to be an informed consumer, and that applies especially to spray foam insulation. Spray foam insulation is often labeled as a "green" product. There is definitely some justification here - after all, a spray foam application will contribute to significant reduction in energy consumption because it insulates so well. As a result, reduced energy consumption reduces electricity demand, greenhouse gas emissions, and fossil fuel consumption. Clearly, if all of the above contribute in a positive and constructive way to the environment, there is a "green" effect. A common product claim in the insulation industry focuses on R-Value. It's the industry measurement that relates to heat flow resistance - the higher the R-Value, the better the insulation effectiveness. But to properly assess the R-Value of a space, numerous variables must be considered - it's not good enough to just throw around a number. A reputable contractor can provide facts and figures to substantiate an R-Value. However, industry wide, it's agreed that spray foam has the highest R-Value. In general, government agencies and industry groups oversee product claims. They set the guidelines for product manufacturers and marketers, and design them for several purposes: to lessen deceptive practices; to ensure installation compliance; and to protect the consumer. Again, a good contractor will deal with a customer openly, outlining the benefits of their products and their installations. The good news about spray foam is that the benefits are impressive and widely published. Because we have become so focused on energy consumption and energy savings, the market has filled with insulation products for every possible application. For the average consumer, things can get quite complicated - every manufacturer has the "best" product and every contractor has the "best" installation approach. For the consumer, the best way to decide is to be well informed. And having a reliable contractor is a bonus - one who provides honest answers and viable solutions. The most puzzling of all product-marketing claims surrounds cost. There's the cost of product and the cost of installation - but there's also the cost-benefit. Spray foam insulation is a good example. It's considered more costly than other products at the outset, but in the long term the benefits make the overall project cost worthwhile. A spray foam application lasts a lifetime, needs no maintenance, and doesn't need to be replaced or replenished - that's long-term value well beyond short-term cost. At the end of the day, the informed consumer makes better decisions. And when it comes to spray foam insulation, being informed allows for a better understanding of product, installation, and cost - without relying on the product claims and promises.

Western Ontario

935 Keyes Drive
Woodstock, Ontario
Canada N4V 1C3

Phone: 1-800-265-1914

Fax: (519) 539-7946
TOLL FREE: 1-800-265-1914

Southwestern Ontario

7035 Industrial Drive
Comber, Ontario
Canada N0P 1J0

TOLL FREE: 1-800-265-1914

Muskoka, Haliburton, Northern Ontario

1027 Elwell Park Road
Gravenhurst, Ontario
Canada P1P 1R1

TOLL FREE: 1-800-265-1914

Central Ontario

29 Ferndale Industrial Drive
Barrie, Ontario
Canada L4N 9V5

TOLL FREE: 1-800-265-1914

GTA East

103 North Port Road
Port Perry, Ontario
Canada L9L 1B2

TOLL FREE: 1-800-265-1914

GTA & South Central Ontario

450 Industrial Dr,
Toronto (Milton), Ontario
Canada L9T 5A6

TOLL FREE: 1-800-265-1914

Eastern Ontario

1035 Moodie Dr #1,
Nepean, ON
K2R 1H4

TOLL FREE: 1-800-265-1914


259 Campbell Street
Sarnia Ontario
Canada, N7T 2H3

TOLL FREE: 1-800-265-1914

Niagara Region

6260 Don Murie St
Niagara Falls, ON
L2G 0B4

TOLL FREE: 1-800-265-1914


Great Northern Insulation - Better Business Bureau Profile.


Best of 2017

From reputation to responsiveness, HomeStars consistently ranks Great Northern Insulation at better than 95% for customer satisfaction. Thanks to everyone for the great ratings! 

HomeStars 2018

Best of 2018

For the second year in a row, HomeStars consistently ranks Great Northern Insulation at better than 95% for customer satisfaction. Thank you again to everyone!

Homestars Best of 2019 Award

Best of 2019

For the third year in a row, HomeStars ranked Great Northern Insulation at better than 95% for customer satisfaction.

Homestars Best of 2020 Award

Best of 2020

For four years now, HomeStars has ranked Great Northern Insulation at better than 95% for customer satisfaction.

Homestars Best of 2021 Award

Best of 2021

HomeStars has ranked Great Northern Insulation as a company that goes above and beyond in every aspect of business for the year of 2021.

Homestars Best of 2022 Award

Best of 2022

HomeStars has ranked Great Northern Insulation as a company that goes above and beyond in every aspect of business for the year of 2022.


GNI is the Authorized & Trusted Insulation and Air Sealing Installer for Lowe’s

Enenrgy Savers

Energy Saving

Energy saving and energy efficiency is easier than one might think. Great Northern Insulation helps to identify performance issues, while taking advantage of improvement opportunities.

100% Canadian

100% Canadian

Great Northern Insulation is recognized as Canada's largest full-service insulation contractor. GNI is 100% Canadian owned, proudly serving Ontario customers since 1980.

Foam Masters

Do it right the first time
- with foam mastersTM

WALLTITE® ECO™ is a high-performance system, professionally installed by certified and approved specialists. Its C.C.M.C. approved (Canadian Construction Materials Centre) - with product quality guaranteed - and with installation by highly trained experts with the technical know-how to do the job right, the first time.

Insulthane Extreme

Insulthane® Extreme

For the ultimate in high performance spray foam insulation, Insulthane® Extreme is the professional choice for residential, commercial, and industrial application. With improved thermal performance over other products, Insulthane® Extreme has an exceptionally low Global Warming Potential (GWP). Considered environmentally friendly, this next generation spray foam insulation is non-ozone depleting, and exceeds specifications of other HFC product alternatives.


3MTM products.
Quality + Performance = Savings

3MTM energy-saving products are designed to keep warm air in, and cold air out, while keeping energy bills down. Products optimize energy efficiency in buildings and homes; improve indoor environment for occupants; and effect the reduction of seasonal energy costs. 3M products are authorized for LEED credits (Leadership in Energy/Environmental Design).


Baeumler ApprovedTM
Professional, Certified and Insured

Baeumler ApprovedTM gives you peace of mind when connecting with contractors, trades and home service providers. All Baeumler Approved members have demonstrated high quality work for customers and other trade professionals. Members must also have Workers Compensation, liability insurance of at least $1,000,000 and prove professional certification.

Holmes and Holmes

Holmes and Holmes


Mike Holmes and his son Mike Jr. (MJ) convert MJ’s bachelor bungalow into a two-storey home for MJ and his girlfriend Lisa. Choosing the newest materials and build techniques, the father and son team follow Mike’s famous motto – “Make it right.” The show can be watched on HGTV and DIY Network.


Enbridge Incentives

The Energy Conservation Program provides incentives of up to $1,600 to customers who achieve energy efficiency and fuel savings – and Great Northern Insulation can pave the way.


Great Northern Insulation proudly abides by a renovation-specific Code of Conduct set by RenoMark™.


We are Verified & Bonded by eRenovate. When you choose to proceed with our services through their platform, you receive the gaurantees set forth through their program.

As Seen on Love It or List It

The GNI crew have been featured installing insulation on Love It or List It - have you seen our logo in an episode?

Please, enter a valid value

Incorrect values!