What is Greenwashing?
Greenwashing is the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. People who are consciously trying to do the right thing by decreasing their environmental impact are falling victim to greenwashing – spending their money on things that are not “Green” at all. Even worse, this also makes it harder for genuinely “Green” companies and products to do well.
The Six Sins of Greenwashing
According to Scot Case, the Vice President of TerraChoice Environmental Marketing, there are six main sins of greenwashing in business. They are:
1) The sin of fibbing
2) The sin of no proof
3) The sin if irrelevance
4) The sin of the hidden trade-off
5) The sin of vagueness
6) The sin of lesser of two evils
TerraChoice’s study of consumer products revealed that 99.9% of company’s environmental claims are false. They tested 118 common consumer products and only one product did not commit one of the six sins of green washing.
Protecting Yourself from Greenwashing
Rather than distributing literature that declares our products to be “Green” simply because they contain questionable amounts of “Buzzword” products without any supporting data, we choose to use products that are certified by legitimate and independent third parties based on a products environmental impact across it’s entire Life Cycle.
This is one of the easiest ways to protect yourself from greenwashing. By relying on legitimate environmental standards and certification organizations you can trust that the products you choose, really are better for the environment.