Friends of the Earth (FOE) is UK organization that campaigns for solutions to environmental problems. Inspired by Barack Obama’s “Insulation is sexy” statement, they created the ad below.
“If everyone was this turned on by energy efficiency, our homes would be a lot warmer and cheaper to heat,” says FOE. With their campaign they are hoping to provide awareness and incentive for the Government to launch a nationwide retrofit of the UK’s coldest homes.
Fortunately for Canadians, our Government has already offered a similar incentive: the ecoENERGY Retrofit Homes Programs.