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About Green


Energy conservation is "Green" by definition. By increasing the energy efficiency of your home you are reducing your greenhouse gas emissions and helping to curb global climate change. However, just because the end result of installing insulation is inherently green (reducing energy use) it does not mean that all insulation products are created equal.

Many companies are now eager to cash in on increased consumer demand for "Green" products and are calling their products or services "Green" despite their decidedly non eco-friendly qualities. This is called "Greenwashing", and the insulation industry is not immune to it.


Greenwashing is the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. People who are consciously trying to do the right thing by decreasing their environmental impact are falling victim to greenwashing - spending their money on things that are not "Green" at all. Even worse, this also makes it harder for genuinely "Green" companies and products to do well.

Protecting yourself from Greenwashing

Protecting yourself from GreenwashingRather than distributing literature that declares our products to be "Green" simply because they contain questionable amounts of "Buzzword" products without any supporting data, we choose to use products that are certified by legitimate and independent third parties based on a products environmental impact across it's entire Life Cycle.

This is one of the easiest ways to protect yourself from greenwashing. By relying on legitimate environmental standards and certification organizations you can trust that the products you choose, really are better for the environment.

Walltite ECO™

Walltite ECO™Walltite ECO™ is a spray-in-place polyurethane foam insulation system. It well exceeds the requirements of the National Building Code of Canada and is the only spray polyurethane foam system to attain EcoLogo™ certification - North America's most widely recognized and respected multi-attribute environmental certification mark. Walltite ECO™ is also optimized through BASF's award winning Eco-Efficieincy analysis, that has been certified by NSF International. This process assesses the sustainability of a product or manufacturing process over it's entire lifecycle, from "cradle to grave". Compared to other insulation systems (extruded polystyrene, expanded polystyrene, mineral fiber) Walltite ECO™ carried the lowest environmental burden and the lowest life cycle costs.

So if going "Green" is as important to you as it is to us, look beyond the "Greenwashing" of many manufacturers and contractors. Make the right choice for the right reasons; be armed with complete and accurate information. Most important of all, choose a Professional Contractor with a proven reputation that is prepared to give you that information. Please contact a GNI representative for more details regarding our role in the "Green" movement.

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Milton, Ontario

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